We thematicised several areas of the fantastic building of the Kursaal for Nobel Biocare to hold its annual meeting. For the expo area, with an area of 800m2, we designed with different typologies of points of sale, even including a dental clinic. All equipped with plasmawalls, Mac’s, Ipad’s … to convey to their customers a brand image applied to technology, R & D and evolution. We also surprised its customers with a daring and innovative set. We designed a stage for presentations, where the same one changed of color, simulated to appear and to disappear with visual effects in 3D.