The central element of this stand consisted of an impressive and curiously shaped 8m by 3m wall which was suspended from the ceiling.
The stand’s design created the impression that it had been divided into two parts, with the top half raised to a height of 6m. This aerial structure contained a 3×3 plasmawall at the front. On the other side, a marketing campaign detailed the company’s star services.
Die cut structures and irregular shapes gave the stand a minimalist, avant-garde look for visitors and clients.