The stand was based on EXPERIENCE and SENSORIALITY, we emulate a stadium at 6m. tall, with side screens of 17 m long by 3 high, where we project videos, slogans and advertisements, immersing the visitor into the Asics universe. The central exhibitors showed the different types of footwear. We present the new sneakers elegantly using displays in the front of the stand, made in DM lacquered and backlit. DJs, dancers and projections encouraged visitors with amazing choreographies.