• Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato
  • Asics – Zurich Marato

Asics – Zurich Marato

700 m2

Barcelona

2014

The client requested a stand to deliver an experience of the ASICS brand to all the participants in the Barcelona Marathon.
The style and personality of the stand had to transmit true sports, authenticity, proximity, friendliness and passion.
The stand resembled a start and finish line and its design conveyed the ups and downs of a race, giving visitors a very dynamic experience.
Spaces were also created for running analysis activities, textiles, a shopping area, DJ and talks.